American Rare Coin
Brief
American Rare Coin buys and sells precious metals, bullion, and coins. They were transitioning to a new website and wanted to pack the performance marketing of the same value. They had lofty goals to grow massively (kind of like the price of gold), their ecommerce experience was going to need to match that ambition.
Why
Their new website needed to get some fresh faces to see their product. A new flashy site is nothing if your customers can't find it. They had a second wrinkle, they have two brands, American Rare Coin & Collectible and Coins Online. The goals are slightly different, ARCC is focused on driving in-store traffic, and CoinsOnline is focused on ecommerce.
Growth Goals: American Rare Coin has lofty growth goals. They have a strong reputation and have been in business for 35+ years.
These goals won't come easy. They need sustainable growth, which means we needed to watch our ROAS like a prospector.
Their "Why": Their core purpose is to "Simplify access to coins and precious metals". They want to empower individuals to secure their wealth through straightforward access to high-quality precious metals, fostering freedom, growth, and innovation while keeping processes simple and efficient.
Experience and Knowledge: Their team has a deep understanding of ecommerce, SEO, UX/UI, and a fintech background, but wanted a fresh perspective and strategy from Irish Titan.
How
Strategic Goals: Use SEO best practices to create a comprehensive foundation to prime both sites for growth, including an emphasis on toxic backlinks, a seamless website transition, and enhancing local strategies. Increase client acquisition for Coins Online with effective Paid Ads campaigns that drive traffic, create leads, and boost sales.
SEO Launch Checklist & Post-Launch Analysis
Pre-Launch - Running Screaming Frog and SEMrush crawls, tracking priority keywords, reviewing baseline traffic and revenue, auditing Google Tag Manager setup, reviewing backlinks, and advising on URL strategy.
Launch Day - Pausing active ad campaigns, launching/transitioning the website, implementing redirects, generating sitemaps, and creating robots.txt files.
Post-Launch - Performing QA and error checking in Google Search Console, conducting page speed tests, monitoring 404s, scrubbing the site for incorrect mentions, auditing/recrawling backlinks, and identifying duplicate content.
Improve Online Presence: Their current online presence is not optimized. They have some SEO efforts in place, but there's no clear strategy, and they acknowledge their competitors are mediocre. They want to move beyond basic SEO and create a comprehensive marketing approach.
Address Current Issues: They've paused their previous Google Ads spending, and surprisingly, sales have jumped. They need help figuring out the most effective ad strategies and overall marketing plans. They want a "fresh convo with an agency". They have used an SEO team from India, but they want to see if Irish Titan's strategies are better.
What
Irish Titan works with American Rare Coin & Collectibles to enhance their online presence and drive growth.
The initial focus was on SEO (Search Engine Optimization) for both websites, with a subsequent shift to Paid Ads and Paid Social strategies, especially for Coins Online.
The core objective is to align SEO and ad strategies to support a website transition, increase online visibility, and drive customer acquisition, while emphasizing "freedom, simplicity, and transparency."
Post Launch QA, checking for errors in Google Search Console, and conducting page speed tests.
Developing and implementing paid ad campaigns on Google Ads and Meta Ads for Coins Online.
Focusing on driving traffic, creating leads, and boosting sales through targeted advertising.
Providing strategic guidance on SEO, ad strategies, and overall digital marketing plans.
Working with American Rare Coin to define their target markets, revenue goals, and key performance indicators (KPIs).
Analyzing competitor strategies and identifying opportunities for differentiation.
