Burnett Dairy
Brief
Burnett Dairy Cooperative was founded in 1896, making it a lasting force in the dairy and cheese industry. They came to Irish Titan to find a long term strategic and consultative partner to build sustainable growth for the ages. Their results? 6.28 during BFCM and +25% revenue during BFCM
WHY
Burnett Dairy Cooperative came to Irish Titan because they are looking for a long-term partner to help them grow their brand, tell their story, and sell more cheese. Isn’t that what we all want?
From their 129+ years of experience, they know all good things take time, like aging cheese, building the right structure, and everything else compounds over time. They wanted to increase brand awareness and be seen as an innovator in the dairy industry. They also want to improve their online presence, including a new website with new E-commerce capabilities.
HOW
They took a phased approach, building out a suite of ecommerce sites for different brands, including B2B offerings, and moving on to sharp marketing results.
Website Development & Enhancement:
WordPress BDC site: Built a custom website, including sitemap, content map, wireframes, frontend development, and quality assurance.
Shopify BDC ecommerce site: Created an ecommerce site using an MVP approach with a basic Shopify theme and app recommendations.
WordPress Food Services site: Auditing content and site architecture, and making updates to reflect brand hierarchy.
Ongoing Support: Provided continuous development and marketing support. This includes strategic roadmapping, campaign creation, performance monitoring, A/B testing, in regular weekly sprints.
Overall Partnership: Acting as a strategic partner to help Burnett Dairy increase brand awareness, offer key VIP consultation on strategic business decisions, and offer a sounding board for ongoing marketing and IT questions.
RESULTS
Burnett pushes seriously hard during the holiday season when shipping cheese incurs the cheapest cost and has the highest ROI for consumers and corporate gifting. It's a major portion of yearly sales. Last BFCM, they held Google ROAS of 6.28, Meta ROAS of 6.06, and a lift of +25% revenue during BFCM.
