Marine Engine Parts
Brief
Marine Engine Parts wanted to regain its top spot in the industry. We overhauled their Email and SEO to build sustainable and powerful bottom-line revenue.
Lighthouse Marine, which operates Marine Engine Parts, specializes in replacement and aftermarket parts for marine engines. Lighthouse tapped Irish Titan to support their goal: increase year-over-year revenue, enhance national presence, and gain market share.
Titans sprang into action, pulling levers on email marketing and SEO to build sustainable, but powerful revenue into the pond. Lighthouse dominated their industry but were facing increasing competition. They dug into holistic growth strategies, not get-rich-quick schemes. They wanted to cement their spot on top, not visit for a short stay.
Email Marketing
List cleaning and segmentation
Optimization of automated flows (Welcome, Abandon Checkout, and more)
Crafting new email campaign strategies with a new cadence
Analyzed past performance and iterated learnings into current and future campaigns
Organic Search
Technical SEO Optimization
Keyword mapping and targeting
Competitive analysis
Content audit and optimization for user intent
Enhanced internal linking
Strong tracking and reporting to put Lighthouse back at the helm
