Organic Meadow Herbals
Brief
Organic Meadow Herbals had one main goal: GROW. Sales were slipping, tracking was messy, and ads were flying blind. But after one month, they were already seeing a surge in first-time customers. This is the story of how one of the few USDA-certified organic skincare brands went from “we don’t know what’s wrong” to “oh wow, that’s better.”
“We felt like a diamond in the rough. Irish Titan helped us shine. It finally feels like we’re being seen again—and we’re just getting started.” — Terry Elwood, Co-Founder
WHY
Organic Meadow Herbals was feeling the pain of a sharp, unexpected sales decline—83% down in one year on organic traffic. At one point, they were growing at 100% year over year, the team suddenly found themselves scrambling to fix what they couldn’t see. Key marketing channels like SEO, Paid Search, and Social were underperforming or misfiring altogether. Conversion tracking was misconfigured (hello, double counting), Google Ads were stalled on autopilot, and the site wasn’t even submitting a sitemap to Google.
They knew they had high-quality products and a killer differentiator (that'd be USDA-certified, self-manufactured, organic skincare). But their ecommerce experience wasn’t reflecting that. They weren’t showing up where they should, weren’t measuring success correctly, and weren’t seeing results. And they FELT it.
They came to Irish Titan for an honest diagnosis and a partner who could move fast and fix what was broken. The ask? Help us stop the bleeding. Then help us regain our growth.
HOW
We kicked off with a deep dive audit across SEO, paid media, tracking, and analytics to uncover the technical tripwires and campaign gaps. From there, we built a six-month roadmap across three key channels: SEO, Paid Search, and Paid Social. The plan focused on:
Fixing misattributed and double-counted conversion data in Google Ads and Analytics.
Launching Performance Max (PMAX) campaigns in Google Ads to reach higher-intent buyers.
Auditing and optimizing Google Merchant Center feeds to reintroduce their products to shopping results.
Executing an SEO sprint to regain rankings for high-performing terms like “wild yam cream” and roll out a content plan to fight off big players like WebMD in the SERPs.
Refreshing Meta and Pinterest campaigns with better creative and sharper targeting.
We also implemented quick wins from our initial audit. Sitemap submission, Google Search Console configuration, and homepage UX guidance to immediately stabilize the site’s visibility and user experience.
WHAT
We pulled the lever on a full-funnel growth program:
Search Engine Optimization We targeted critical keywords that had slipped, optimized core site pages, implemented structured data, and laid the groundwork for future content marketing to win back organic market share from big medical publishers.
Paid Search We overhauled their autopilot Smart Campaign and replaced it with Performance Max, focused on shopping ads and branded search. We cleaned up conversion tracking to ensure real, actionable data could guide decisions.
Paid Social We refreshed Meta and Pinterest campaigns to elevate first-time buyer performance, modernized creative, and expanded audiences. The brand’s USDA organic story and hormone-balancing benefits were repositioned with stronger messaging.
Tracking Fixes We resolved a wildcard connection issue that was blocking data flow, consolidated conversion events in GA4 and Google Ads, and aligned the platform tracking to properly reflect performance across channels.
Strategic Consulting Alongside the tactical changes, we built trust with their internal team, helped them prioritize future moves (like international expansion), and created a content calendar to support long-term SEO growth.
