Trail Magic
Brief
Trail Magic, a THC-infused iced tea and lemonade company, wanted to capitalize on emerging markets. Name recognition in a new industry means everything. They tapped Irish Titan to make their name the only one customers would ever need.
Why
Trail Magic wanted to increase online revenue and grow subscriptions in a brand new space. They aimed to boost their overall web revenue beyond the current monthly plateau. They knew they needed to maintain (and grow) a strong and loyal subscriber base.
They also want to maximize incremental revenue through email marketing, and they want to deepen engagement with their customers and optimize email campaigns. Trail Magic is committed to driving positive ROI through paid social advertising, aiming for a measurable financial return from their ads on Meta platforms. Additionally, they want to compete with other emerging companies in their industry to stay on top.
How
Email Marketing: Irish Titan consulted on targeted email marketing campaigns to engage customers, drive conversions, and increase customer lifetime value.
Paid Social (Meta Ads): Irish Titan developed and executed comprehensive paid media strategies across Meta.
SEO Audit: A comprehensive technical website assessment, keyword rankings benchmarking, and optimizations, and user experience (UX) recommendations were key to this project.
Tracking and Analytics Support: We audited their current tracking setup to fix issues, establishing a unified data framework with Google Analytics 4 (GA4), and ensuring proper setup of tags, pixels, and catalogs will be done.
Monthly Reporting: We pulled reports across channels like Facebook, Instagram, and Shopify, analyzing data, and creating a monthly reporting deck with recommendations and next steps for spend and optimization.
What
Email
We segmented customer lists based on demographics, behavior, and purchase history. We recommended new marketing automation workflows, monitored email campaign performance, and provided assistance with technical setup and best practices.
Irish Titan created campaign templates, ideate campaigns, optimize sends, refine flows, audit existing campaigns, and improve segmentation strategies, as well as help perform list cleaning.
Paid Media Management:
We restructured and expanded campaigns, optimized creative, managed ad budgets and bid strategies, enhanced targeting, and continuously monitored campaign performance.
Used creative ad formats like video, carousel, and dynamic ads, and will retarget past visitors, while balancing budget optimization, ongoing optimizations, cross-channel synergy, and performance tracking and analysis.
